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| New concept and trend of cosmetics in China |
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| The new concept of cosmetics is new to basic cosmetics. In fact, the concept of basic cosmetics in foreign countries has nearly a decade of history, in foreign cosmetics counter basic cosmetics accounted for about 30%, cosmetics accounted for about 30%, the rest is about 30% hair care products. The so-called basic cosmetics are the things that protect the skin before make-up. The current trend of cosmetics is: The first is the trend of naturalization. As long as cosmetics do not contain natural ingredients, there is almost no market in the international market, purified chemical products will be eliminated in China. Natural cosmetics mainly refer to those containing natural ingredients, that is, adding raw materials or natural ingredients to existing cosmetics. For example: Amino acid is a kind of natural ingredients, amino acid fermented from corn, sugar cane and other natural raw materials, for natural moisturizing and wrinkle removing elements, can effectively repair the skin's natural protective ability and strengthen the moisturizing effect, is the most natural moisturizing agent. The second is the trend of precision. As you know, the cosmetics industry is a high investment industry, so the cost of cosmetics research in the world is more than the cost of medicine, cosmetics production, equipment precision, close to or more than the precision of medicine. The third is the trend of serialization. Serialization refers to serialization of single species. For example, skin care lotion is based on the oiliness, dryness and neutrality of the skin, according to age, sex, according to the season, according to the different circumstances of the user, there are suitable cosmetics. In the past, men and women, old people and young people all wore cosmetics, and this situation will not happen again. Because young and old people with and without spots, oily and non-oily, men and women, the skin is absolutely different. In foreign countries, beauty parlors have developed to the extent of preparing cosmetics for each consumer, and the domestic market has begun to appear according to the skin of different categories of cosmetics. (China cosmetics net) |
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